Marketing on Social Networks

After launching the ZAX Portal, I’ve been doing my best to get the word out to the other 200 chapters throughout North America. The best way that I’ve found so far appears to be Facebook.

I’ve created a Facebook Page for ZAX Portal, and I’ve also added the plugin that Facebook provides and put it on the front page for everyone to see. In the past day, I’ve gotten 29 people to “Like” it, and it’s helping me connect with the brothers from other locations that I’ve never met personally. But aside from that, I’m kind of at a loss at what to do next.

Would it be worth it to start using Twitter as well? What else could I do with Facebook as that really will have the greatest amount of fraternity brothers on it?