Category Archives: Lambda Chi Alpha

Marketing on Social Networks

After launching the ZAX Portal, I’ve been doing my best to get the word out to the other 200 chapters throughout North America. The best way that I’ve found so far appears to be Facebook.

I’ve created a Facebook Page for ZAX Portal, and I’ve also added the plugin that Facebook provides and put it on the front page for everyone to see. In the past day, I’ve gotten 29 people to “Like” it, and it’s helping me connect with the brothers from other locations that I’ve never met personally. But aside from that, I’m kind of at a loss at what to do next.

Would it be worth it to start using Twitter as well? What else could I do with Facebook as that really will have the greatest amount of fraternity brothers on it? Launched

Back in the Fall of 2007, I joined the Lambda Chi Alpha fraternity here at RPI. I’ve enjoyed every bit of it, especially because its opened me up to a lot of opportunities that I may not have experienced normally. One of those was the creation of a Portal to make the tasks that any Greek organization has to do much easier.

In the Fall of 2008, for my Creativity and IT class, I created what I called the EHZ Portal. Since then, I’ve been working with my brothers in adding more features and functionality into it, to the point where I believe we get a lot of value out of it.

I’ve now expanded all of that, and brought it to the national level. I’ve just launched, which I hope will become a staple tool used by chapters all across North America. Not only does it include the functionality of managing inter-chapter operations, but it also creates a private space for brothers across the nation to discuss, collaborate and share their ideas/experiences with each other. Something like this does not currently exist, therefore I’m very excited for what this could potentially turn into.

Please let me know what you guys think!